Insights & discussions from an SEO community of 500,000+. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. She's in need of part-time caregivers, which cost $4,125 per month. II. You can find inspiration from people who master the art of curation. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Next, I’m going to share some of the fantastic responses and expand upon them. Also ask for their bio/resume/credentials and look the person up on LinkedIn. But you're going to have to tweak this. 3. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. 3. RegEx (short for Regular Expressions) is a means of matching strings (essentially pieces of text). Leveraging click-through rate data enables us to further understand user behavior on a search result and how it can differ depending on search intent. Moz API Power your SEO with our index of over 44 trillion links. Here are some of the common questions our community has asked us about the SEO Essentials Certification during the development process. I think the numbers are probably closer to the 9 and 3. Moz Local Raise your local SEO visibility with complete local SEO management. Moz Local Raise your local SEO visibility with complete local SEO management. You can do the same thing with images. Paid search management is a great component of your marketing to outsource or delegate to a specialist. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. This notion was the central point of my Mozinar on "Blogging Like You Mean It" a few weeks ago, when I shared my personal story of blogging success. Here are some examples of the content we used:Launch and market the page. Whilst there are certain features that are only available to Pro subscribers, we try to keep as much as. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. Use your words. Choose the test to run across those pages. The move from "web search" to "contextual search" (think Google Glass and Siri). Functional copy stuck to the facts and just simply said what you would be finding on the page you clicked through to. This gets tough. Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third. Playful. txt file, like many ecommerce sites, you should review it line-by-line with your developer to make sure it’s correct. 10:10. Don’t settle for average CTRs. That’s down from 42:1 in 2019, but is directionally in the same ballpark. In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. One, yes, you should fix broken links. We've talked about the use of BERT for understanding language by Google. You want to weigh the competitive search volume against qualified traffic. So pretty massive. "Make a packing list, and don't forget: Water bottle - stay hydrated. Spam Score Incorporation. It's getting more and more difficult to rank for content. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. So this is where you just assign values to words or whatever variables you're working with. This should ensure that we are giving consistent information to our various clients. By replacing the *, however, we can design rules that only apply to specific named robots. Moz Brand Authority Webinar Watch now Blog; Why Moz. Average crawl rate of 4 URLs/sec – I'm surprised we didn't get throttled more. ”. I really want to rank #1 for "SEO" because Moz offers SEO software. com and . There’s a Jeff Bezos saying that’s appropriate here: “There are two types of decisions. Organize your linking leads. Step 2: Reduce the number of browser requests. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be. 5 established how they went about obtaining the link for the website. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. Next, enter your site's URL, and start the crawl. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. Power supply for your laptop - stay charged so you don't miss a thing. Moz may delete, modify, or restrict the display of User-Generated Content at any time for any reason, including but not limited to a change in Subscriber account level, Services cancellation, violation of the TOU, or violation of the Moz Community Guidelines; once deleted, User-Generated Content may not be retrieved. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of. No matter what topic modeling technique you choose, all rely on discovering relationships between words and phrases. Find something to improve. Essentially that's saying, "Hey, I better build some content if I want to target this keyword. 3. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. And according to domain data we collected at the New Fine Arts Lab, the number of sites with the top four TLDs is as follows: . These learnings can play an integral role in defining a company’s digital strategy, as well as forecasting website traffic and even ROI. However, there's still a long way to go before women represent anywhere close to 50% of that population. First, ensure that SF is set to “Spider” mode. People can link to SEOmoz, Molly Moon's Ice Cream, or Lava Lamp all day long! However, be careful when your business name matches highly commercial anchor text, such as "Los Angeles Flowers," for example. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. 1. Impact on local. If crawlers cannot access the content, they cannot rank it well. Please keep your comments TAGFEE by following the community etiquette. So to the Moz community, employees, and leadership, the CEO swap pushed me to develop something for you that could at least spark internal conversations at Moz, and I hope this write-up does. SEO advantages of switching to HTTPS. inanchor:"used cars" intitle:"used cars" intext:"used. This one's a no-brainer. But different leads will need a different number of touchpoints to finally link. and 5 p. Interlink and integrate related information. So if you're incorporating some of that, not only do you get the extra traffic. Pay Attention to These SEO Trends in 2020 and Beyond. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. Target users that live in another part of the world. It is tempting to apply past display ad truths to your retargeting efforts, but this isn't your best decision. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile. This is easy if you already have such a brand. business listing searches in our Check. While the two formats are very similar in terms of being good choices for displaying simple graphics, PNG files have the advantage of being able to compress to a size 5–25% smaller than the equivalent GIF file. The ELK Stack open-source software. Define your goals. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. There's a short answer with a big asterisk, and in today's Whiteboard. This past week has been a particularly frustrating one for me, and I felt compelled to share more about the behind-the-scenes operations. I think the biggest difference that accounts for this is Moz’s use of 50 web results per query, compared to my use of 10. Think. What is Moz Pro? MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. 25, 2023 4:31 p. 3°F (the previous high was 102. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. Step 1: Build the “Big List”. The standard configurations should be fine, so no need to mess around with that. Forming new cross-sales partnerships with fellow businesses. You want to find the keywords that you're on page one for that also have this answer box. Victoria loves its “little free libraries” – the homemade book exchange boxes in front of homes, schools and businesses – for good reason. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. This phase of the process is identifying individuals/sites who would be interested in the type of content the company will produce and engaging them at multiple points with the goal to develop relationships with key influencers. Moz typically ranks #2-3 for "SEO". Think outside the structure of your current site. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. ), while the “SEO” side focuses on things (e. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. Even if you are not a UX specialist, you can assess each site as though you are a first time user. Build some links. Advanced SEO. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics. See moreWe're proud to provide a community where everyone feels safe and welcome. The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they’ve already got everything necessary to participate with a booth, run a contest, take photos. SERPs with 7 results were an anomaly prior to 8/13, with the system tracking a maximum of one (0. Even if you are not a UX specialist, you can assess each site as though you are a first time user. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. Upload a 750x750 image. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. Identify and reach out to influencers. MozCon 2017: July 17–19 in Seattle. The fact is that a brand is already a source of trust and credibility. 3% increase in women since 2012. And we'll see you again next week for another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Attractive people on magazine covers are more likely to draw our eyes. 1. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. 4. Now this is a massive opportunity that I think a lot of sites have been sleeping on. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. 5. The findings of a recent Fractl survey clearly align with each of these trends. Our Online Reputation Management Playbook. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. For this reason they appear more authoritative to users and experience higher click-thru rates. 3. Their Facebook Advertising in this period contributed to 23. txt commands in the “Edit custom instruction of robots. Understand how to communicate with each other in a way that fits into each other’s processes. That would be my guess. Even though you enter a suite number in Google My Business, it doesn’t translate into the "Suite #" field in Google. Comparing this to the amount Google AdWords contributed (7. Formula: Lifetime Value of a Customer x Closing Ratio (%) x Number of. Important information architecture best practices. Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice. That’s a good point. 4 reviewed the information and provided details of authority and strength of potential targets. Almost one-fifth of SERPs tracked by our data now have 7 results. Broad-to-narrow organization. Visual Search Optimization — Whiteboard Friday. Once the crawl is complete, click the “Images” tab to see the complete inventory of images hosted on your site. That's the median lifespan of a tweet. Every test should be repeatable and repeated multiple times. In order to create a successful blog, you have to be passionately curious about the topic you're covering. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. Exclude bots and spiders. This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. Your data should end up looking like this. 7% and then, the following day, to 18. Target the right section of the funnel. 12. Mobile voice search is three times more likely to be local-based than text search. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. Exact match domains have always been the source of a lot of contention among SEOs. All right. 2. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader. The 51–75% budget range has fallen in this year’s survey from 40% to 16%. The most current versions of the Moz Privacy Policy and Moz Community Etiquette are incorporated into this TOU by this reference, and supersede and replace all prior versions of the same. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. Paste the data into cell A2 of the Excel file. Overall, we measured an estimated 12% drop in traffic for all affected pages after losing featured snippets (95% confidence level). 5. Also ask for their bio/resume/credentials and look the person up on LinkedIn. Long sleeves - opt for comfort if you tend to get a bit chilly in office buildings and conference centers. Properly call your CSS files. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. blog posts vs. Crawl stats . That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader Survey". The way that the Schema. About David Mihm —. Dana has given so much to the Moz community, and to our industry as a whole. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. This is one of the best ways to start a link building campaign and can lead to positive results, some of the best tools for this job are: Open Site Explorer (Free / SEOmoz Pro Members) OSE. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. 1 minute ago · Site Map. SEO and paid search are perfect examples. I use the table on the right to transform the data in a few key ways. For each random URL or domain, a link index (Moz, Majestic, or Ahrefs) gets 1 point for being the biggest, for tying with the biggest, or for being "correct. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. 14,036 out of 14,872 profiles were successfully crawled – It wasn't a polite crawl at all. We have big goals. Because of fact No. Example – A business in Germany: “We should translate our content to French. Pretty cool. 1. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. 1. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach. The results showed that every second you can shave off your page load speed has intense conversion rate. Highlight valuable points to increase conversions on service web pages and product pages. 1. 75 Content Starters for Any Industry. Select Delimited, click Next, select Comma, and click Finish. If their name is attached to the event, you might get more exposure and more link opportunities. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for. Integrate content that can enhance the user experience. Important steps in creating a marketing automation strategy. txt, go ahead and throw it in Search Console, and Google will tell you that they've successfully accepted it, crawled it, and then you can see the page indexation report and what they're giving you about that sitemap. You create an expression which is a combination of characters and metacharacters and a string will be matched against it. ”. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. By definition, 302s are temporary. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020. This is sort of a silly tax price example here, where we assign a numerical value to tax and we do the same for price. 69%), it is clear that Facebook Advertising is an extremely cost-effective. Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. Click on the whiteboard image above to open a high-resolution version in a new tab!The two segments I’ve found most useful in diagnosing SEO traffic drops specifically: Page type (product pages vs. The new Link Explorer index extends this commitment to data quality. Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled. The common thread is joining the community by partnering with local organizations, but the benefits themselves vary widely. I had the good fortune to see a certain Rand Fishkin speak at that show, and I learned about a community and blog called SEOmoz. This shift in demand might require an equal shift in your marketing strategy. As we said previously, in link building the end goal is a link. Architecture and internal linking. Dive in and ask questions, answer questions, or set up a get-together during the event. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. Pay Attention to These SEO Trends in 2020 and Beyond. How do I get SEO Certified? Moz offers the SEO Essentials Certification program via the Moz Academy platform. I had the good fortune to see a certain Rand Fishkin speak at that show, and I learned about a community and blog called SEOmoz. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. This method requires programming skills and good understanding of web servers and the HTTP protocol. Welcome to r/VictoriaBC! This subreddit is for residents of Victoria, BC, Canada…Moz definition: . After the first few days of digging into the data, though, I started seeing that there was a problem: a sub-optimal Q&A structure is preventing a. Technical Achievements. Make sure it's targeted to the right audience, and then come up with a piece of content that's going to move the needle in the right place. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Instead, consider buying real followers to increase your reach and engagement. The trick is to know when and how much coffee to drink for better writing. Exclude bots and spiders. The setup: Audience: Primarily women, primary age group: 35-55. Inside Moz HQ. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would. Practitioners of SEO have always been mistrustful of JavaScript. And he did. When you're measuring success in B2B, it is pretty different than B2C. The search then reduces the initial 79,400,000 to 11,200,000. You'll see a nifty screen with lots of juicy info. Good customer service looks like: Brand accessibility on social platforms most favored by customers. Target users that live in another part of the world. Every test should be repeatable and repeated multiple times. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. The more resources your browser requests to render your page, the longer it will take to load. 1. The screenshot below shows the effects of applying the formula to all of the data. Here are a few common scenarios worth exploring: Branding. (not provided) is on the rise, and we're rapidly. 3. These strategies apply not only in the midst of our current. Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz. 0 and the announcement of 10-day rolling Panda. S. Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. ) that represent entities, kinds of data, and/or content types. It’s called “mobile-first” because it’s not a mobile- only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. This is where a lead nurturing process comes into play. g. Identify on-page opportunities to improve. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. The value of Twitter Followers Campaigns isn't limited to the new followers you're buying. The REP consists. There are a few specific benefits worth mentioning: Speakers and content: Our speakers bring their A-game each year. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. We ask that everyone follow our community etiquette and be respectful of one another. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords. Optimize for page speed. When you visit Moz Academy, you will see the SEO Essentials Certification. Be sure to meet and greet them and get to know them. ALBERT. Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. " You'll get an overlay with a three-step form like the one below. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. 1%) on any given day. Read the room. , create a file before saving it) Check that the script. Dive in and ask questions, answer questions, or set up a get-together during the event. These results tend to make all but the most difficult client quite happy. It’s an important component — you need both volume and CTR to work out how many clicks might be available — but on its own, it’s a little suspect. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. In this case, we have 18: Step 6: Export your keyword list to a Campaign in Moz Pro: Step 7: Filter SERP Features by “Related Questions” to view PAA box opportunities: Step 8: Explore current PAA box. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. I highly suggest you check that out and start to incorporate some of that. You took the time to write the piece, so get in there and stand by it!Moz Local Essential. These help to target featured snippets. 2. Click Create an account. business listing searches in our Check Listing tool. All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Little Free Libraries. 1. inanchor:"used cars" intitle:"used cars" intext:"used. Pro tip 2: Invite the local Boy Scouts or other community organizations as well. The most common issue we see when digging into these problems is the case of. For example, a “Recipe” Type includes. Moz Pro Your all-in-one suite of SEO essentials. 6 Extreme Canonical Tricks. In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. SEO Tools. Here are just a few bigger challenges to keep in mind: #1 Retargeting is a channel all its own. Because of our Beginner's Guide to SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the two-week period following the loss, that client lost over 39K clicks. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. So it's SEO testing plus CRO testing together. Marketers screw everything up. 1. There aren’t hundreds of thousands of people searching for fiberglass pool information online, but the ones that are searching are the ones he wanted to capture. 1. You won’t achieve that goal, but set your sights high. There are a lot of very smart, very. Below, I've listed some of the most common reasons we've seen for search engines to rank a less relevant page above a more relevant one. Content Marketing. The bad news: the default version of Joomla isn't well optimized. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. Keep in mind that that is only tracking clicks that happen on the actual post. 33 billion will be spent on native ads in 2020 — a 4. Once you’ve created a report, the exciting part begins! Whether you’re pulling in your STAT data for a fresh report, adding it into a report with other pieces of data. Page A: /boots/all. Figure out your content tilt. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. There was no change for the 26–50% budget range, remaining at 27%. Plus great food, plenty of snacks, and conversations that’ll have your mind humming for days. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. Email newsletters rate as the #1 channel to nurture leads. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. Visual Search Optimization — Whiteboard Friday. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. We ask that everyone follow our community etiquette and be respectful of one another. Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Learn more about the Moz Community. Emotional content page titles. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. Although the effect of viral content can unleash incredible traffic, keep in mind that its targeting and immediacy in conversions and ROI isn't likely to be as high in the initial stages. Will having pages start render faster help my rankings? "Start render time" is different from "onload time". On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of gardening. The Authority is an established site with a solid, trusted link profile and usually a good base of content. Choose competitors that tend to target the same audience (s). In Baker’s example, he uses “arm reduction” and “arms reduction” as an example of two terms that are one letter. 8%. Now that you have your basic keyword idea, the next step is creating your keyword theme by finding keywords that are conceptually related. With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. Make sure the style you choose fits the blog you are outreaching to. After I wrote about my intentional experiment in catastrophic canonicalization last year, I started getting a lot of questions about other uses (and abuses) of the canonical. Not just the "Account Manager" or the "Sales Rep". Security critically important.